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DAWN

COMMS

ANALYSIS

1

DAWN’S ONLINE

PRESENCE TODAY

DAWN has an online presence on the main social media platforms:
Facebook, Instagram, Twitter, LinkedIn, and YouTube. DAWN’s digital home is its website. Below is a general summary of the characteristics of each channel and their numbers as of February 2020. This is based on Tasmy Gómez’s detailed analysis which can be accessed unabridged by clicking here.

Facebook and Twitter have a good starting point at the moment. The website has an interesting number of visitors, but the time they spend on their visits is indicative of systematic problems. The other accounts have extremely low numbers and are clearly underdeveloped.

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FACEBOOK

Followers:3625

Monthly page views: 328

Engagement rate: 3.14%

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YOU TUBE
Followers: 126


Feb 2020 views: 94

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TWITTER
Followers:
1934

Engagement rate: 13%

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EMAIL LIST

707 subscribers

Opening rate: 34%

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INSTAGRAM
Followers:
634


Engagement rate: 5.48%

Average views: 125

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LINKEDIN
Followers:
77

Average monthly views: 32

Engagement rate: 7.96%

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WEBSITE
1930 Feb 2020 views


Average length of visit 01:29

Rebound rate: 74.09

SWOT Analysis

WEAKNESSES

• There are no clear protocols

• No unified visual identity

• No Institutional Visual Identity recognition

THREATS

• Low visibility outside expert circles
• Low visibility on social media
• Low content diversity
• Similar organizations have established       Institutional Visual Identity strategy
• No electronic protective protocols
(organizational & individual)

STRENGTHS

• Network composed of multidisciplinary    world-class experts
• Produces high quality original content
• Robust institutional infrastructure
• Decades-long experience in the field
• Renowned for unique feminist analysis

OPPORTUNITIES

• All things feminism currently
   enjoying mainstream trend boom
• Not many organizations creating
  content in the same field with
  the same quality (global south)
• New generation hungry for feminist          knowledge

DAWN

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