top of page
Home

VISUAL

IDENTITY

4

First step in new Comms strategy

 

DAWN’s high quality analysis should be reflected in a high quality Visual Identity

 

Comprehensive set of aesthetic coordinates for visual materials created by DAWN

 

Institutional Visual Identity Manual

DAWN’S LOGO ANALYSIS

logo dawn web.jpg

PROBLEMS

• Difficult to use on colored backgrounds.

 

• Difficult to maintain integrity against video background

- Low scalability

 

• Low recognition in black and white versions



 

• Poor choice of typography, low kerning value prevents reductions

 

• Imbalance between kerning and leading

- Main symbol difficult

to understand



 

• Curious choice of design element: group of people talking to themselves inside a dome or cocoon of some kind.



bottom of page